Brand & Website Design
Batsheva Women
Batsheva Women is a women’s empowerment organization based in New York City that uplifts and amplifies the voices of women leaders in the Jewish community. For this project, I worked with the founder and CEO, Sarah Rotenstreich, to freshen up the brand identity and establish a consistent brand language for campaigns across social media accounts and the website to highlight the sophisticated grace, power, and faith of its members. Deliverables included copywriting descriptions and captions, event graphics to generate interest, and post-event video content for Instagram.
Spirituality & Community
One of the values of Batsheva Women is continuing the legacy of Judaism through faith-related community events, including Challah Bakes.
Challah Bakes
For Challah Bakes, I designed recipe cards, ingredient kit stickers, auction tickets, and event graphics that I resized for social media posting, an e-blast invitation, and the website banner. Additionally, I helped set up the baking stations with challah kits.
Mentorship & Networking
#HerCapital
I created graphics for an Instagram Live event on how to attract investors for venture capital, featuring Entrepreneur and Investor Kimmy Scotti.
View the event here: https://batsheva.tv/event/hercapital/
Post-event video content with key highlights for Instagram
The Inside Story
Event graphic for Instagram and LinkedIn
Cosmos & Convos: Faith and Fashion
A summer member cocktail event that blended networking, mentorship, and spirituality, featuring keynote speakers Batsheva Hay (Batsheva Dress) and Shoshanna Gruss (Shoshanna).
A graphic supporting and promoting brands of Batsheva members to build B2B alliances.
The Boardroom with Louise Camuto
For this campaign, the goal was to raise awareness and excitement about the pilot event for “The Boardroom”, a series of C-level panel conversations for women entrepreneurs to connect, share advice, and build relationships between businesses. I created an invitation compatible for an e-Blast on Mailchimp and posting on the Instagram feed and stories. Additionally, I created a video and an image carousel to promote the panel speakers and drive traffic to the membership and event registration links on the website.
Spotlight Video on Speaker Louise Camuto
Spotlight on Moderator Lee Rotenberg
Real Estate On the Edge
I created the event banner and invitation graphic for the event.
Cosmos & Convos: Faith and Fashion
I chose the event theme colors and designed the invite for Cosmos & Convos.
Tech & MEdia Summit
I designed the event banner and information print-outs for the event.
Women in Finance #Investinginwomen
I designed the banner.
Chelsea Mikvah
The goal of the project was to design a website on Squarespace for the Chelsea Community Mikvah women's spa. My tasks included:
+ Website copywriting
+ Color and font selection
+ UI/UX planning
+ Gathering and selecting high quality photographs for presentation
Chelsea Pearl
The goal of the project was to develop a brand identity for an events and parties rental space in the neighborhood of Chelsea, Manhattan. My tasks included:
+ Coordinate with a professional photographer for high-quality photo
+ Help with color consultation to represent the brand
+ Website designer and copywriting
Livia Boutique
The goal was to design the website for a post-treatment support and spa services tailored to survivors of breast cancer. My tasks included:
+ Gather high quality photos and visual assets
+ UX/UI planning for the website
+ Social Media storytelling to promote the opening of the spa
FCC
I worked with the artist and filmmaker FCC to redesign his website on Squarespace. My tasks included:
+ Create a logo for FCC
+ Gather and select portfolio assets and high-quality photos for presentation
+ Website copywriting
Old Bald Men
For this project, I worked with a comic artist to design his website and a line of merchandise. In addition, I provided administrative support including eShop retail management, inventory organization, orders tracking and shipping fulfillment. My tasks included:
+ Research product vendors for custom merchandise
+ Prepare art files for enamel lapel pins, bags, and hat vendors
+ Designed the website on Squarespace
+ Website Copywriting
+ Retail administrative support, organized and tracked inventory, orders, and shipping
