food & beverage promotions

Babkas, Beers, & Breweries

I've created promotional graphics, both print and digital, for food products, menu specials, and beer-focused events, including chicken sandwich pop-ups at breweries, NYC Craft Beer Week, and tap takeovers. I also have experience in packaging design, such as product labels, punch cards, to-go cups, and babka sleeves.

So far I have worked with Mekelburg's in partnership with establishments and breweries, such as Brix City Brewing, GRIMM Artisinal Ales, Suarez Family Brewery, Hudson Valley Brewery, Stillwater Artisinal, Cardiff Giant, KCBC, Interboro, and Other Half.

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Redesigning Mekelburg’s.com

For the advent of a new year, I redesigned the entire Mekelburg website with few to no UX dead ends. A heavy focus is placed on their keystone dishes while seamlessly embedding new items and programming like Easter eggs to reflect the unstoppable energy and creativity of the founder, Alicia, and Mekelburg’s adaptability to the needs of a changing neighborhood clientele.